🌿 Chef Martin

Right, Goldman crew! March is flexing its muscles… I've crafted a week that'll keep everyone happy 🏠

🌿 Your family's personal chef

Like having a
brilliant chef friend.
In your WhatsApp.

Chef Martin knows your family. Their names, their allergies, their favourite meals — and what's in your fridge. Every Wednesday, a personalised week of dinners lands in your WhatsApp. No apps. Just warmth, wisdom and great food.

Not another food app.

A different relationship
with food.

30 Years Chef

Start free — no card needed → See how it works

£8/month billed annually · or £12/month · 10 days free · Cancel anytime

Martin in action

Real conversations.
Real families.

📅 Every Wednesday

Your week arrives
before you think of it

Goldman crew — March is flexing its muscles. I've crafted a week around that lamb you love, with something special for Elena on Friday 🌿

Can we swap Thursday to something quicker?

Done. You have until Friday to adjust — then Saturday your shopping list arrives. 🌿

Suggest changes until Friday · Plan locks Saturday

Made with patience A wooden spoon touched by many hands

📸 Send any photo

Martin sees
three dinners

What can I make with this? [fridge photo]

I see a beautiful chickpea stew, a quick frittata, and — if you have 40 minutes — something with that courgette that'll surprise everyone 🌿

Zero waste · Use what you have

🛒 Every Saturday

Shop smarter.
Waste less.

Your shopping list for the week is ready — organised by section, quantities scaled for your family. PDF in your inbox. 🌿

They don't have saffron. What else works?

Smoked paprika and a pinch of turmeric. Completely different story, equally beautiful.

PDF delivered · Martin live at the market

🎒 School days

5 different snacks.
One conversation.

I need 5 different healthy snacks for the kids' school week. Quick to make, no nuts.

Monday: apple with tahini. Tuesday: oat energy balls. Wednesday: cucumber boats with hummus. Thursday: homemade popcorn. Friday: fruit skewers with yoghurt dip. All under 10 minutes 🌿

Quick · No nuts · Kids approved

Antioxidant powerhouse Martin identifies what your body is asking for

🌿 Your goals, your pace

Starting a reset.
Martin builds around it.

We're starting an antiparasitic protocol this week.

The week I planned actually supports this beautifully. Add raw pumpkin seeds daily — ancient antiparasitic food. Almost every culture arrived at this independently 🌿

Martin notices quietly · Adjusts organically

Ancient wisdom, decoded Martin speaks the language of plants

How it works

Three steps.
Infinite dinners.

Chef Martin handles the thinking so you can focus on the cooking — and the conversations around the table.

01 🧠

Martin learns your family

Tell him about your family — ages, allergies, favourite flavours, budget, kitchen confidence. He listens, remembers, and keeps learning from every meal.

02 📅

Every Wednesday, your plan arrives

A full week of dinners lands on WhatsApp. Perfectly timed, leftovers connected, school canteen cross-referenced. Reply with changes — he adjusts instantly.

03 🛒

Shop, cook, enjoy

Your smart shopping list arrives Saturday. Organised by aisle, budget-conscious, nothing wasted. Cook with confidence. The family gathers. Magic happens.

Why Chef Martin

More than recipes.
A relationship.

Most meal planning tools give you recipes. Chef Martin gives you something rarer — a brilliant, warm presence who knows your family like an old friend, thinks about your leftovers, remembers what Emma refused last Tuesday, and occasionally says something that makes you laugh out loud in the kitchen.

🥗
Personalised weekly menusBuilt around your family's real tastes and schedule. Arrives Wednesday — suggest changes until Friday, then your shopping list follows Saturday.
🛒
Smart shopping listsSaturday delivery, organised by aisle, quantities scaled for your family. Martin is live on WhatsApp if something's missing at the market. Export to supermarket coming soon
📖
Monthly family cookbookEvery meal, every memory — compiled into a beautiful monthly PDF. Your family's culinary story.
📷
Photo intelligence — 150 scans/monthFridge, labels, leftovers, receipts, restaurant dishes. Martin's chef eyes in your kitchen.
🎙️
Monthly voice message Coming soonA personal voice message from Martin — the little ones especially love hearing their name spoken by a real chef.
🌿
Health & reset guidanceMartin notices quietly. He adjusts organically — your goals are the guide, chosen by you, held lightly by Martin. No programme. Just patterns, gently shaped.

The secret of a good soup? Patience... and a wooden spoon touched by many hands.

— Chef Martin Goldman, on the philosophy of family cooking

Martin in action

Three messages.
Three magic moments.

Not a bot. Not a template. A real chef who reads your photos, knows your kitchen, and responds like a friend who happens to know everything about food.

Martin Chef Food2Well

online

📞 ⋮

what do I need to buy to make 10 of these?16:44 ✓✓

🌿 Un momento...

Beautiful! Those look like perfect breakfast jars — yogurt, granola, berries and mango. Smart way to prep the week ahead.

For 10 jars you'll need:
• 5 cups Greek yogurt
• 3–4 cups granola
• 2 cups frozen blueberries
• 3–4 ripe mangoes

I'd grab an extra mango — they're temperamental at the market. 🌿16:45

Message

🎙️

📸 Photo → Shopping list for 10

Martin Chef Food2Well

online

📞 ⋮

I have a little turkey leftover, it is not much, but we are 4 for lunch, any ideas to expand it a little bit... you know!13:20 ✓✓

🌿 Un momento...

Ah, the classic kitchen puzzle — a little turkey, four hungry people, and the need to make it feel abundant.

Turkey stretches beautifully. Shred it into a warm soup with onion and potato — it becomes a proper meal instantly.

Or make it the star of a salad — greens, cheese, a simple vinaigrette. The turkey becomes the protein that satisfies everyone.

A quick pasta works too — sauté with garlic, cream or good olive oil, toss with whatever vegetables want to join the party. 🌿13:20

Message

🎙️

🍗 Leftover → Three delicious ideas

Martin Chef Food2Well

online

📞 ⋮

very simple cheese, some veggies, and Guillermo likes chorizo... 1 recipe per day mon–fri, quantities for 412:43 ✓✓

🌿 Un momento...

Ah, Guillermo and his chorizo! Sometimes the heart wants what it wants, vegetarian intentions aside.

Five cold sandwiches, one per weekday, for four. Cheese and vegetables as the foundation, with little surprises to keep each day interesting.

I'm already imagining Monday's sandwich different from Friday's — fresh and bright to start, building through the week. Different cheeses, different breads, spreads that make everything feel special. 🌿12:43

Message

🎙️

🥪 Kids lunch plan → Weekly variety

🌿 Chef Martin is an AI chef trained on the knowledge, philosophy and 30 years of culinary experience of Chef Martin Goldman — bringing real expertise into everyday family kitchens.

New — Photo Intelligence

Send a photo.
Martin sees everything.

Point your phone at anything in your kitchen. Martin responds like the brilliant chef he is — not a chatbot answer, a real specific response that makes you a better cook immediately.

150 photo scans included every month 🌿

All included in your plan · No extra charges · Just WhatsApp

🧊

Fridge scan

What needs eating first. Hidden gems. Tips from a real chef.

🏷️

Label guardian

Martin reads ingredients so you don't have to. No greenwashing survives.

🍝

Leftover rescue

Photo of what's left. Tonight's dinner sorted in seconds.

🍽️

Recipe reverse

Photograph a restaurant dish. Martin gives you the home version.

🧾

Shopping receipt

Photograph your shop. Martin updates your larder and spots the wins.

🏫

Canteen menu

Photo the school menu. Martin plans the week around what kids already ate.

The numbers

£12 a month.
Many families save much more.

The average UK household wastes £60–£80 of food every month — that's over £800 a year thrown away. (Source: WRAP UK)

Martin helps you plan meals, use what you have, and shop with intention. Many families find they save more than the subscription cost in their first week.

£80

Average monthly food waste per UK household (WRAP UK)

25%

Reduction in food waste with regular meal planning

30%

More spent on groceries shopping without a list

∞

Family memories created around the table, week after week

£60–£150

Monthly waste & unplanned spend

£8

Chef Martin per month (annual plan)

Results vary by household. Based on WRAP UK food waste research and shopping behaviour studies.

Plans & pricing

Your table.
Your plan.

Start free for 10 days — no card needed. Both plans begin the same way. Martin gets to know your family first, then guides you to the plan that fits.

Pay annually

Monthly Save up to 33%

Most families start here

Family

One family, one chef, one table.

£ 8 /month

Billed £96/year · or £12/mo monthly

Wednesday meal plan + Saturday shopping list
Monthly family cookbook PDF
150 photo scans/month
Voice notes in (transcribed)
Events planning & gathering menus
1 WhatsApp number · Up to 6 family members

Start free trial →

New

Family Plus

The whole family at the table.

£ 18 /month

Billed £199/year · save £17

Everything in Family
Multiple WhatsApp numbers — whole family chats
Video fridge scan
Unlimited photo scans
Voice responses from Martin included
Google Calendar integration
Priority response time

Start free trial →

For professionals

Private Chef

Manage multiple families. Your brand.

from £ 35 /month

Billed annually · tailored to your practice

Everything in Family Plus
3–5 families managed from one dashboard
Guest dietary management (up to 50 pax)
Wine pairing intelligence
Supplier integration
White label — your own branding
Monthly 15-min voice call with Martin

Talk to Martin →

For institutions

Schools & professionals.

For canteen management, multi-site operations, and chefs building their own platform. Let's build something together.

Schools & Canteens

Multi-canteen management
Allergen compliance reporting
Supplier order generation
HACCP integration
Monthly reporting dashboard

Enquire →

White Label for Chefs

Your brand, your clients
Full AI chef platform
Custom voice & personality
Onboarding support
Revenue share options

Talk to Martin →

Families love it

Already changing
family tables.

★★★★★

"Chef Martin knows what my kids actually eat. Shopping used to take an hour of decisions — now I just follow the list. It's changed our whole week."

Sarah M. · Mother of 3 · London

★★★★★

"Our monthly cookbook is like a family treasure — full of memories and favourite meals. The kids argue about which photo goes on the cover."

James & Priya · Family of 5 · Manchester

★★★★★

"He remembered that Lucia hates mushrooms without me having to say it twice. And his message last Wednesday made me actually laugh out loud."

Ana C. · Mother of 2 · Bristol

30 YEARS · REAL CHEF

The person behind the chef

Built from 30 years
at the table.

Chef Martin Goldman is a real person. Thirty years in professional kitchens — Executive Chef at Iberia Airlines, leading school catering for Compass Group Spain across hundreds of families.

The chapter that changed everything was the quietest one — volunteering at Camphill Community Mourne Grange in Ireland, cooking alongside adults with learning disabilities. No titles. No critics. Just people, food, and the extraordinary things that happen when both are treated with dignity. That experience didn't just teach him about food. It made him a better person.

"I built this because I'm a father of four and I know exactly how hard the daily question of 'what's for dinner?' can feel — and how beautiful it becomes when someone walks alongside you with warmth and wisdom."

— Chef Martin Goldman · Father of four · Food2Well founder

Like having abrilliant chef friend.In your WhatsApp.

Real conversations.Real families.

Three steps.Infinite dinners.

Martin learns your family

Every Wednesday, your plan arrives

Shop, cook, enjoy

More than recipes.A relationship.

Three messages.Three magic moments.

Send a photo.Martin sees everything.

£12 a month.Many families save much more.

Your table.Your plan.

Already changingfamily tables.

Built from 30 yearsat the table.

Your family deservesa chef like Martin.

Like having a
brilliant chef friend.
In your WhatsApp.

Real conversations.
Real families.

Three steps.
Infinite dinners.

More than recipes.
A relationship.

Three messages.
Three magic moments.

Send a photo.
Martin sees everything.

£12 a month.
Many families save much more.

Your table.
Your plan.

Already changing
family tables.

Built from 30 years
at the table.

Your family deserves
a chef like Martin.